3 Tips to Promote Your Virtual Event

In a recent blog post, I share 25 Resources to Promote Your Webinars Online http://wp.me/p1iCGX-1c

Three key things to remember when marketing your virtual event that haven’t been said so far are:

1. Think globally. Your audience is the world and you can reach millions of people. I am often amazed how people in far away countries hear about our events and attend them. We are based in North America and regularly have attendees from Europe, the Middle East and Asia at our events, even though we don’t specifically target those countries.
2. Remember to include your time zone in all your marketing materials. I often include a link to a time zone converter. I like www.timeanddate.com, but there are others out there, too. That way, it makes it easy for global participants to get an idea of when the event happens for them.
3. In your marketing materials, remember to answer the question “What’s in it for me?” and imagine yourself as a prospective participant. What is it about your event that will make them want to give up their time to spend it with you?