How many slides do you need for a webinar?

Exceptional WebinarsThe number of slides you have for your webinar depends on how long your program is.

Timothy Koegel (2010) suggests that for virtual presentations, a slide may only be on the screen for 3 or 4 seconds. He argues that for a virtual presentation (e.g. webinar, live online class, etc.) that the most important element is to keep the presentation moving.

Using Koegel’s model, a 60-minute presentation breaks down into 3600 seconds. One slide every four seconds would mean a total of about 900 slides.

Personally, I find that excessive. Unless you have an entire visual production team, it is an almost insurmountable task.

I have done one-hour sessions with up to 200 slides, but I have never been able to produce as many as Koegel suggests.

Another suggestion I have heard (though where I heard it escapes my memory right now) is that one slide per minute is a desirable target. That would mean 60 slides for a one-hour presentation. To me, that seems not to be enough.

The suggestions vary wildly, and I have seen little scientific evidence from any camp to support these “expert” suggestions.

I agree with Koegel on one point though: It is important to keep your webinar moving and not to “sit” on a slide for too long. But I’m not convinced there is a magic number or a “one size fits all” correct answer.

Koegel, T. J. (2010). The Exceptional Presenter Goes Virtual: Take Command of Your Cessage, Create an ‘In Person’ Experience and Captivate any Remote Audience Austin, TX: Greenleaf Book Group Press.

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One way to fix Adobe Connect sound issues

Lately I have been having some major sound issues using our Adobe Connect account. The sound has either been fading in and out or cutting out.

I went through a number of steps to try and correct the issue including checking all my audio hardware, ensuring I had a hard-wired Internet connection, doing a reboot on the Mac, rebooting the modem and router and adjusting the sound issues from within the Adobe platform. None of it helped.

Today I had a webinar with 31 people from across Canada logged in and live… and my audio would not work at all.

Luckily, I had logged in about 40 minutes before hand and was able to get on the phone with Adobe Connect help. The issued was resolved by:

The help desk analyst said that for people who do a lot of Adobe Connect presentations, their computer get too many cookies (and in particular, Adobe cookies) and it messes up the sound – fading, cutting in and out or not working at all. Don’t know who the Adobe help desk guy was, but he sure knew his stuff. (Thanks, Adobe!)

Clearing the cache and cookies by itself was only the first step. (Our Firefox preferences were set to never remember history.) Visiting that Adobe website was the critical step.

If you are having sound issues with Adobe, give this a try.

We have now scheduled this procedure as part of our weekly system maintenance.

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Are you looking for a speaker for your next event? Book me (Sarah Eaton) for your next event (either live or via webinar)! Contact us for details. Please visit Dr. Sarah’s speaking page.

Beware of Webinar Scams and Con Artists

Do not be fooled by a new webinar scam that has surfaced. The scam goes something like this:

You will be contacted by a person or organization offering to pay you a handsome sum for a webinar ($500 to $1000 USD — or more).

You will be invited to communicate with the organizers via phone, e-mail or Skype. If you agree to a phone or Skype session, they will keep you on the line, telling how great their organization is and the great results they get for their clients. This introduction could go from anywhere between five and twenty minutes. If you only agree to e-mail, they will likely push for a phone or Skype meeting. They want your undivided attention to engage you in their hype.

You will then be invited to give a webinar for them. If you agree, this is where the scam goes into full force…

You will then be told that you will be billed or sent an invoice for $10,000 (or some other outrageous amount) which you must first pay, in order to take part in their program.

So, first they will offer to pay you, then it will be flipped around so that you have to pay them, in order to “be registered”, “be affiliated” or some other such nonsense.

Do not be fooled. The entire purpose of this scam is to get you to give up your hard-earned dollars and give them to someone who does not care about you, your professional development or your content.

But wait… It gets worse…

You may then be told that they DID told about the costs from the beginning. If you challenge them on this, they will swear up and down that you are denying it. They will claim that they have been perfectly transparent and either you weren’t listening or you were negligent in not paying attention. They may go so far as to indignantly proclaim that you are insulting their professionalism and ethics.

They’ll try to make you feel guilty… when all along, this is part of the scam. The idea, of course, is that you’ll feel bad and then cough up the money that you already promised to pay. Do not worry, you are not crazy. You didn’t promise anything. This is part of their hook.

Do not be taken in by this, or any other con artists.

 Here are tips to avoid being taken in by a webinar scam

  1. Check out every organization or individual who invites you to do a paid webinar for them. Legitimate organizations who are interested in 21st century technologies will almost certainly have a valid website.
  2. Be wary of e-mails coming from a public, free service. Ask yourself, “Why is this person not writing to me from a professional e-mail address?” I say that with tongue in cheek though, because I also use a Gmail account for some of my work… But not all of it. And I am highly searchable on the web, with books published on Amazon with papers published in peer-reviewed journals and I have a list of clients dating back more than a decade. My point is: Investigate these new “friends”. Make sure they are legitimate and well known in their field.
  3. If the client is unknown for you, treat your webinar as any other paid speaking engagement. Get a signed contract and a deposit for your services. I regularly charge new clients a 50% deposit for a presentation, regardless of whether it is live or virtual. Real clients will put their money where their mouth is.
  4. Develop a “virtual speaking contract” or “webinar presenter agreement” that outlines your fee and what your clients can expect in return.
  5.  Trust your instincts. If a deal feels “off”, then it probably is. At the very least, it is likely not a good fit for you. Decline invitations that do not align with your professional values, ethics or area of expertise. Don’t waste your time (or your money) on business deals that feel “off”. There are other clients waiting for you who would love to work with you.

You are a professional trainer, speaker, e-learning instructor or virtual presenters. You deserve to be treated as a professional… and get paid for your knowledge and expertise… not pay others to promote you!

 

Sarah Elaine Eaton, holds a Ph.D. in Educational Leadership from the University of Calgary, Canada, where she currently holds the title of Adjunct Assistant Professor. She teaches courses in education and e-learning. She is the founder of Exceptional Webinars where she works with organizations and professionals to help them design and deliver top-notch e-learning programs and webinars.

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5 Tips to sound like a pro during your webinar

Inexperienced virtual presenters get stuck on the audio portion of their program. Here are some tips to make you sound natural and professional:

1. Prepare a script

Prepare a script for each slide of your webinar. This will help you organize your thoughts. Have specific, key points for each slide. Write in crisp, concise language.

2. Do not read from your script

Just because you prepare a script does not mean that you should read from it. Unless you are trained as a radio or TV newscaster, it is likely that you will sound robotic and fake. The preparation step is critical for driving the process behind organizing your thoughts and to help you from getting stuck.

3. Use a conversational tone

Do not try to sound like a teacher or an actor. Be yourself. Imagine you are having a conversation with a friend. It is OK to use contractions and informal language when you give a webinar. For example, you do not need to say, “Good day, ladies and gentlemen…” to start. Instead, just start with, “Hi, everyone…”

4. Avoid slang and profanity

Using informal language does not mean it is OK to use slang, unless of course, you know for a fact that you are presenting to a very select group of people who will understand you. There is also no reason to ever use profanity in your webinars. Ever.

You can be informal and conversational and still be professional.

5. Avoid laughing at your own jokes

A dead giveaway for a nervous or under-confident presenter is one who laughs at his or her own jokes. If you use humor, use it sparingly. Leave a pause after your punch line for the audience to absorb what you have just said. Then move on.

Learning how to present the audio portion of a webinar takes time. The more webinars you do, the better you will become.

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Are you looking for a speaker for your next event? Book me (Sarah Eaton) for your next event (either live or via webinar)! Contact us for details. Please visit Dr. Sarah’s speaking page.

Music Therapists Learn via Webinar How to Build a Successful Business

Congratulations to Jennifer Buchanan of JB Music Therapy. Jennifer is a graduate of the Build Your Own Webinar Program and she is launching her first program on February 23, 2012.

Building a Successful Music Therapy Business” is a webinar designed to teach new and emerging music therapists the nuts and bolts of how to be a success in the business.

We are so thrilled for Jennifer and her team. I have seen the production of this program from beginning to end and I can say that it is high quality and energetic.

Is 2012 your year to build and deliver your own webinars? The next training program is offered via e-learning March 5 to April 2, 2012.

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Are you looking for a speaker for your next event? Book me (Sarah Eaton) for your next event (either live or via webinar)! Contact us for details. Please visit Dr. Sarah’s speaking page.

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