The number of slides you have for your webinar depends on how long your program is.
Timothy Koegel (2010) suggests that for virtual presentations, a slide may only be on the screen for 3 or 4 seconds. He argues that for a virtual presentation (e.g. webinar, live online class, etc.) that the most important element is to keep the presentation moving.
Using Koegel’s model, a 60-minute presentation breaks down into 3600 seconds. One slide every four seconds would mean a total of about 900 slides.
Personally, I find that excessive. Unless you have an entire visual production team, it is an almost insurmountable task.
I have done one-hour sessions with up to 200 slides, but I have never been able to produce as many as Koegel suggests.
Another suggestion I have heard (though where I heard it escapes my memory right now) is that one slide per minute is a desirable target. That would mean 60 slides for a one-hour presentation. To me, that seems not to be enough.
The suggestions vary wildly, and I have seen little scientific evidence from any camp to support these “expert” suggestions.
I agree with Koegel on one point though: It is important to keep your webinar moving and not to “sit” on a slide for too long. But I’m not convinced there is a magic number or a “one size fits all” correct answer.
Koegel, T. J. (2010). The Exceptional Presenter Goes Virtual: Take Command of Your Cessage, Create an ‘In Person’ Experience and Captivate any Remote Audience Austin, TX: Greenleaf Book Group Press.
Learn how easy it is to start doing really amazing, exceptional webinars that keep your audiences engaged and energized.
Webinars are the 21st century way to train more people, coach more clients and market your products and services.
This engaging Lunch & Learn is jam-packed with strategies, tips and content that will help you leverage the power of webinars for your business or non-profit organization. Designed for those with a keen interest in developing, producing and delivering their own webinars, this presentation will leave you exhilarated and ready to take action!
You will leave with:
An energetic outlook on how to leverage the power of webinars.
Practical strategies for successful virtual presentations.
Trade secrets, tips and tricks.
All Calgary business owners, entrepreneurs and independent consultants, professional services providers, students and others are welcome.
Bring your lunch or buy it at the coffee shop on site.
Presenter bio: Dr. Sarah Eaton, PhD, has been giving webinars for over half a decade and has delivered virtual presentations to thousands of people around the globe. In this session, she’ll share practical tips and tricks, share key “how to” information, offer virtual presenter secrets and tell you what pitfalls to avoid.
Yesterday I spoke at the lunch meeting of the Progressive Group of Independent Business Women in Calgary. The lunch was held at the Coast Plaza Hotel and women from a variety of industries were there including marketing, insurance, professional speaking, coaching, health and wellness and art. Energy, curiosity and a tremendous vibrancy filled the room, as these successful women met, networked and talked business.
My talk was entitled “Unleash the Power of Webinars for Your Business”. I continue to be amazed an inspired about the number of entrepreneurs, employers and organizational leaders who are interested in using webinar technology for marketing and training. For 45 minutes, I shared with them how they can do just that.
Got some nice testimonials about the talk, too:
“I’m glad we brought Sarah in to speak for our organization. She was very good! I saw a lot of people taking notes. If you want to book a speaker that is not all fluff, Sarah is who you’re looking for. She had a lot of good quality information for our attendees.”
Julie Chandler, Executive Director
Progressive Group for Independent Business Women (PGIBW)
“I thoroughly enjoyed your informative talk. You were engaging, authentic, gave value, concise information, showed confidence & that you genuinely wanted to help us succeed. Thank you!”
Judy Schmidt, Coaching Professional Women to Lead & Live Strong
Lately I’ve seen a few events posted both webinars and teleseminars. It’s the same event, held at the same time. Participants can either log in via their computer and “watch” the webinar or call in on a phone and listen to the teleseminar.
Some speakers and experts who are used to doing teleseminars seem to think that they can double-up and have a both a webinar and a teleseminar a the same time! Sounds great in theory.
The problem is that these are two drastically different types of events. Or at least they should be.
Made popular in the 1980s and 1990s.
Speakers must rely on excellent vocal delivery, much like a radio announcer.
The speaker is an expert.
No slides or other visuals are generally needed.
Often, the speaker will simply talk for the entire length of the teleseminar. Some questions may happen at the end.
These calls often involved a lot of “hype”. I’ve been in teleseminars that are 80% hype and 20% content.
Follow the “sage on the stage” model where the speaker expects 100% of the audience’s attention.
Becoming increasingly popular in the 21st century.
Speakers must rely on excellent vocal delivery, much like a radio announcer.
The speaker is an expert.
Participants demand solid content. Unlike some teleseminars, webinars require at least 80% solid, valuable content.
Engaging visuals are part of the experience. It is not uncommon for a truly exceptional webinar producer to put 4 or more hours into the visuals for a one-hour webinar. Visuals can include slides, info graphics, videos, live application demos, screen sharing or anything else that creates interest and engagement. Visuals are a core part of the webinar experience. A dry deck of Powerpoint slides just doesn’t cut it.
The speaker expects and appreciates questions throughout the session. It is not uncommon for participants to be engaging in live chat… They are included in the experience… not just spectators.
Today’s webinar experts recognize that their participants can – and will – check out at a moment’s notice if what they’re talking about isn’t 100% engaging.
Webinars and teleseminars are based on two very different starting points or philosophical bases, if you will. Teleseminars rely 100% on auditory input on the part of the presenter… and 100% of auditory input on the part of the listener. Webinars incorporate auditory, visual and interactive learning, all at the same time.
To me, a teleseminar is akin to the old radio programs of the 1940s and 1950s. People would gather around their radios anxiously awaiting the next episode of their favorite radio program. The experience involved the auditory input as well as their own imaginations, to make it come alive.
Then, in 1950s and 1960s, people began to buy TVs. Their entertainment experience suddenly included both audio and visual input, right from their own home. They didn’t have to go to a cinema to see a “moving picture”.
TV changed everything. While radio lives on, people don’t gather around their radios the way at the time their favorite program started the way they used to many decades ago. Now people flip on the radio to add background music while they’re doing another activity, say driving, working or cleaning the house.
But people still sit down in front of their TVs, either at a specific time, or at a time they choose, because their program has been recorded, and enjoy the visual and audio experience known as television programming.
Webinars are more like that… People expect high quality visuals integrated with a fantastic audio program. They like the idea of it being scheduled at a particular time so they can tune in live if they choose. AND they want to know it can be recorded so they can enjoy it when they want to, on their terms… and even watch it again if they want. People today expect – even demand – to be entertained, informed, educated, challenged and above all else, engaged… They want choice and they want to be involved… They want to chat, respond and have their say.
Teleseminars don’t allow for much of that.
Like the old radio programs, teleseminars will likely diminish in popularity over the next decade or so… but may retain a small loyal following.
More and more, people will start to favour webinars over teleseminars and never look back.
Whatever you do, don’t insult your audience by thinking they’re one in the same. It’d like watching a TV show with your eyes closed.
In today’s tough economic times, more and more speakers are being asked to give keynotes, presentations and workshops webcasts, web video or webinar technology. Meeting and event planners are using webinar, e-learning and Skype technologies to help their clients keep costs down.
Many professional speakers flatline in terms of energy and presentation skills when they’re in a webinar, video conference or other virtual environment. The skills needed for the “cyber stage” differ from those for a live presentation.
Are YOU ready to meet the challenge of being a 21st century speaker, facilitator or trainer, using technology to stay current and stay ahead of the competition?
Join us on May 14 for a hands-on workshop for speakers, trainers and facilitators. Come and learn how YOU can unleash the power of webinars for your speaking business!!
Designed for professional speakers, trainers, facilitators and educators, this online training program teaches you how to effectively take live content and adapt it to the virtual cyber-stage.
In this one-hour intensive online training session, you will learn:
How to use visuals in a powerful and meaningful way during a cyber presentation.
How to supercharge your energy in a virtual presentation.
How to charge for a virtual keynote or other online presentation.
How to ensure maximum value for your clients in a virtual keynote or online workshop.
This is a 60-minute intensive e-learning seminar. Choose from these dates
Tuesday May 17, 2011 09:00 – 10:00 Mountain Time (Denver, Calgary, Edmonton)
Tuesday, June 28, 2011 09:00 – 10:00 Mountain Time (Denver, Calgary, Edmonton)
Investment $49 USD – Includes all of your materials in .pdf format.
Dr. Sarah Elaine Eaton, Founder and Chief E-learning Strategist at Exceptional Webinars, is a member of the Canadian Association of Professional Speakers and the Global Speakers’ Federation. She has presented live to thousands of people across seven countries and has given hundreds of e-learning classes and virtual presentations.
Participants rave about Exceptional Webinars Programs!
“Sarah is hugely knowledgeable in e-learning design to ensure that the audience is kept engaged. She also has a keen sense of what works and a broad knowledge of what tools are out there in the marketplace. I’d recommend this webinar to anyone contemplating developing their own programs!”
- Peter Temple, Past President, Canadian Association of Professional Speakers, Calgary Chapter, Calgary, Alberta, Canada
“Sarah is definitely an expert in her field. The breadth and depth of her information is excellent and she is very willing to share her time and expertise. I have attended several of her webinars. I highly recommend any webinar that she’s presenting in.”
-Jeff Hough, Idaho State University, ISU Workforce Training, Pocatello, ID, USA
“Great practical information for anyone who is looking at venturing into the world of webinar production. Sarah provided practical information and questions to ask when you are looking for a provider that will meet your needs.”
- Laura Godfrey, LearningLinks Resource Centre, Calgary, Alberta, Canada