How many slides do you need for a webinar?

Exceptional WebinarsThe number of slides you have for your webinar depends on how long your program is.

Timothy Koegel (2010) suggests that for virtual presentations, a slide may only be on the screen for 3 or 4 seconds. He argues that for a virtual presentation (e.g. webinar, live online class, etc.) that the most important element is to keep the presentation moving.

Using Koegel’s model, a 60-minute presentation breaks down into 3600 seconds. One slide every four seconds would mean a total of about 900 slides.

Personally, I find that excessive. Unless you have an entire visual production team, it is an almost insurmountable task.

I have done one-hour sessions with up to 200 slides, but I have never been able to produce as many as Koegel suggests.

Another suggestion I have heard (though where I heard it escapes my memory right now) is that one slide per minute is a desirable target. That would mean 60 slides for a one-hour presentation. To me, that seems not to be enough.

The suggestions vary wildly, and I have seen little scientific evidence from any camp to support these “expert” suggestions.

I agree with Koegel on one point though: It is important to keep your webinar moving and not to “sit” on a slide for too long. But I’m not convinced there is a magic number or a “one size fits all” correct answer.

Koegel, T. J. (2010). The Exceptional Presenter Goes Virtual: Take Command of Your Cessage, Create an ‘In Person’ Experience and Captivate any Remote Audience Austin, TX: Greenleaf Book Group Press.

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One way to fix Adobe Connect sound issues

Lately I have been having some major sound issues using our Adobe Connect account. The sound has either been fading in and out or cutting out.

I went through a number of steps to try and correct the issue including checking all my audio hardware, ensuring I had a hard-wired Internet connection, doing a reboot on the Mac, rebooting the modem and router and adjusting the sound issues from within the Adobe platform. None of it helped.

Today I had a webinar with 31 people from across Canada logged in and live… and my audio would not work at all.

Luckily, I had logged in about 40 minutes before hand and was able to get on the phone with Adobe Connect help. The issued was resolved by:

The help desk analyst said that for people who do a lot of Adobe Connect presentations, their computer get too many cookies (and in particular, Adobe cookies) and it messes up the sound – fading, cutting in and out or not working at all. Don’t know who the Adobe help desk guy was, but he sure knew his stuff. (Thanks, Adobe!)

Clearing the cache and cookies by itself was only the first step. (Our Firefox preferences were set to never remember history.) Visiting that Adobe website was the critical step.

If you are having sound issues with Adobe, give this a try.

We have now scheduled this procedure as part of our weekly system maintenance.

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5 Tips to sound like a pro during your webinar

Inexperienced virtual presenters get stuck on the audio portion of their program. Here are some tips to make you sound natural and professional:

1. Prepare a script

Prepare a script for each slide of your webinar. This will help you organize your thoughts. Have specific, key points for each slide. Write in crisp, concise language.

2. Do not read from your script

Just because you prepare a script does not mean that you should read from it. Unless you are trained as a radio or TV newscaster, it is likely that you will sound robotic and fake. The preparation step is critical for driving the process behind organizing your thoughts and to help you from getting stuck.

3. Use a conversational tone

Do not try to sound like a teacher or an actor. Be yourself. Imagine you are having a conversation with a friend. It is OK to use contractions and informal language when you give a webinar. For example, you do not need to say, “Good day, ladies and gentlemen…” to start. Instead, just start with, “Hi, everyone…”

4. Avoid slang and profanity

Using informal language does not mean it is OK to use slang, unless of course, you know for a fact that you are presenting to a very select group of people who will understand you. There is also no reason to ever use profanity in your webinars. Ever.

You can be informal and conversational and still be professional.

5. Avoid laughing at your own jokes

A dead giveaway for a nervous or under-confident presenter is one who laughs at his or her own jokes. If you use humor, use it sparingly. Leave a pause after your punch line for the audience to absorb what you have just said. Then move on.

Learning how to present the audio portion of a webinar takes time. The more webinars you do, the better you will become.

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Are you looking for a speaker for your next event? Book me (Sarah Eaton) for your next event (either live or via webinar)! Contact us for details. Please visit Dr. Sarah’s speaking page.

Build Your Own Webinar – Winter 2012 E-learning Program starts tonight

Tonight we are launching a month-long e-learning training program. The course will help the participants take their webinars from concept to delivery.

The course combines synchronous (real time) and asynchronous elements including live online classes, professional mentoring and peer support.

Tonight’s agenda looks like this:

Session One - Planning for success

Introduction / Course materials / agenda review

  • Types of webinars
  • Why webinars should be part of your overall organizational or business strategy
  • How often you should host webinars and why
  • Why you should outline your webinar
  • How to organize a successful webinar
  • How to price a fee-based webinar
  • Tips on what to outsource and what to do in-house

Can’t wait to meet the participants and start working with them on how to design, develop and deliver a webinar!

Are you looking for a speaker for your next event? Book me (Sarah Eaton) for your next event (either live or via webinar)! Contact us for details. Please visit Dr. Sarah’s speaking page.

How to Give Your Webinar a Catchy Title

Webinars with catchy titles attract bigger audiences. You can have the most useful information ever, but if the title of your program is as interesting as watching paint dry, no one will sign up.

There are several ways to make the titles of your programs catchy and powerful:

1. Start with an action verb. Example: “Create an effective title for your your webinars: Secrets from the pros.” The title starts with the word “create”, an action that immediately engages the imagination of the prospective attendee.

2. Start with an action verb, followed by the intended outcome of your program. “Create powerful webinar program titles to attract bigger audiences”. This title spells it out for the prospective attendees, by answering the question “What’s in it for me?” They may think, “Oh, a bigger audience. I like that idea. I want that. I’ll sign up for this program.”

3. Start with the words “How to”. (Did the title of this post catch your attention?) Of course, this implies you will be teaching people exactly how to do whatever it is that you promise. And they’ll need lots of examples, too.

4. Ensure your title contains searchable key words. If you’re promoting your webinars on line, your title needs to be searchable by Google, Yahoo and other search engines.

5. Start with an odd number. For some reason, odd numbers work better than event numbers and numbers under ten appeal more than larger numbers. Three, five and seven are among the most popular. An example would be:  “5 Ways to Create Awesome Webinar titles to attract bigger audiences and get you noticed”. This example actually includes an odd number, an active verb, searchable key works and the intended outcome.

The most important thing is to create a title that catches people’s attention in a few short words and gets them to read your entire program description. The title needs to be crisp, clear and concise. Play with different versions, but don’t over think it too much. Go with your gut and keep it real.

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