Beware of Webinar Scams and Con Artists

Do not be fooled by a new webinar scam that has surfaced. The scam goes something like this:

You will be contacted by a person or organization offering to pay you a handsome sum for a webinar ($500 to $1000 USD — or more).

You will be invited to communicate with the organizers via phone, e-mail or Skype. If you agree to a phone or Skype session, they will keep you on the line, telling how great their organization is and the great results they get for their clients. This introduction could go from anywhere between five and twenty minutes. If you only agree to e-mail, they will likely push for a phone or Skype meeting. They want your undivided attention to engage you in their hype.

You will then be invited to give a webinar for them. If you agree, this is where the scam goes into full force…

You will then be told that you will be billed or sent an invoice for $10,000 (or some other outrageous amount) which you must first pay, in order to take part in their program.

So, first they will offer to pay you, then it will be flipped around so that you have to pay them, in order to “be registered”, “be affiliated” or some other such nonsense.

Do not be fooled. The entire purpose of this scam is to get you to give up your hard-earned dollars and give them to someone who does not care about you, your professional development or your content.

But wait… It gets worse…

You may then be told that they DID told about the costs from the beginning. If you challenge them on this, they will swear up and down that you are denying it. They will claim that they have been perfectly transparent and either you weren’t listening or you were negligent in not paying attention. They may go so far as to indignantly proclaim that you are insulting their professionalism and ethics.

They’ll try to make you feel guilty… when all along, this is part of the scam. The idea, of course, is that you’ll feel bad and then cough up the money that you already promised to pay. Do not worry, you are not crazy. You didn’t promise anything. This is part of their hook.

Do not be taken in by this, or any other con artists.

 Here are tips to avoid being taken in by a webinar scam

  1. Check out every organization or individual who invites you to do a paid webinar for them. Legitimate organizations who are interested in 21st century technologies will almost certainly have a valid website.
  2. Be wary of e-mails coming from a public, free service. Ask yourself, “Why is this person not writing to me from a professional e-mail address?” I say that with tongue in cheek though, because I also use a Gmail account for some of my work… But not all of it. And I am highly searchable on the web, with books published on Amazon with papers published in peer-reviewed journals and I have a list of clients dating back more than a decade. My point is: Investigate these new “friends”. Make sure they are legitimate and well known in their field.
  3. If the client is unknown for you, treat your webinar as any other paid speaking engagement. Get a signed contract and a deposit for your services. I regularly charge new clients a 50% deposit for a presentation, regardless of whether it is live or virtual. Real clients will put their money where their mouth is.
  4. Develop a “virtual speaking contract” or “webinar presenter agreement” that outlines your fee and what your clients can expect in return.
  5.  Trust your instincts. If a deal feels “off”, then it probably is. At the very least, it is likely not a good fit for you. Decline invitations that do not align with your professional values, ethics or area of expertise. Don’t waste your time (or your money) on business deals that feel “off”. There are other clients waiting for you who would love to work with you.

You are a professional trainer, speaker, e-learning instructor or virtual presenters. You deserve to be treated as a professional… and get paid for your knowledge and expertise… not pay others to promote you!

 

Sarah Elaine Eaton, holds a Ph.D. in Educational Leadership from the University of Calgary, Canada, where she currently holds the title of Adjunct Assistant Professor. She teaches courses in education and e-learning. She is the founder of Exceptional Webinars where she works with organizations and professionals to help them design and deliver top-notch e-learning programs and webinars.

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5 Tips to sound like a pro during your webinar

Inexperienced virtual presenters get stuck on the audio portion of their program. Here are some tips to make you sound natural and professional:

1. Prepare a script

Prepare a script for each slide of your webinar. This will help you organize your thoughts. Have specific, key points for each slide. Write in crisp, concise language.

2. Do not read from your script

Just because you prepare a script does not mean that you should read from it. Unless you are trained as a radio or TV newscaster, it is likely that you will sound robotic and fake. The preparation step is critical for driving the process behind organizing your thoughts and to help you from getting stuck.

3. Use a conversational tone

Do not try to sound like a teacher or an actor. Be yourself. Imagine you are having a conversation with a friend. It is OK to use contractions and informal language when you give a webinar. For example, you do not need to say, “Good day, ladies and gentlemen…” to start. Instead, just start with, “Hi, everyone…”

4. Avoid slang and profanity

Using informal language does not mean it is OK to use slang, unless of course, you know for a fact that you are presenting to a very select group of people who will understand you. There is also no reason to ever use profanity in your webinars. Ever.

You can be informal and conversational and still be professional.

5. Avoid laughing at your own jokes

A dead giveaway for a nervous or under-confident presenter is one who laughs at his or her own jokes. If you use humor, use it sparingly. Leave a pause after your punch line for the audience to absorb what you have just said. Then move on.

Learning how to present the audio portion of a webinar takes time. The more webinars you do, the better you will become.

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How to Give Your Webinar a Catchy Title

Webinars with catchy titles attract bigger audiences. You can have the most useful information ever, but if the title of your program is as interesting as watching paint dry, no one will sign up.

There are several ways to make the titles of your programs catchy and powerful:

1. Start with an action verb. Example: “Create an effective title for your your webinars: Secrets from the pros.” The title starts with the word “create”, an action that immediately engages the imagination of the prospective attendee.

2. Start with an action verb, followed by the intended outcome of your program. “Create powerful webinar program titles to attract bigger audiences”. This title spells it out for the prospective attendees, by answering the question “What’s in it for me?” They may think, “Oh, a bigger audience. I like that idea. I want that. I’ll sign up for this program.”

3. Start with the words “How to”. (Did the title of this post catch your attention?) Of course, this implies you will be teaching people exactly how to do whatever it is that you promise. And they’ll need lots of examples, too.

4. Ensure your title contains searchable key words. If you’re promoting your webinars on line, your title needs to be searchable by Google, Yahoo and other search engines.

5. Start with an odd number. For some reason, odd numbers work better than event numbers and numbers under ten appeal more than larger numbers. Three, five and seven are among the most popular. An example would be:  “5 Ways to Create Awesome Webinar titles to attract bigger audiences and get you noticed”. This example actually includes an odd number, an active verb, searchable key works and the intended outcome.

The most important thing is to create a title that catches people’s attention in a few short words and gets them to read your entire program description. The title needs to be crisp, clear and concise. Play with different versions, but don’t over think it too much. Go with your gut and keep it real.

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How to set up a webinar registration system

Some webinar platform providers offer an integrated registration system. There are other ways to do it, too. Some webinar presenters I know use an online shopping cart that is linked to their website. This is an excellent way to drive traffic to your website.

If you charge for your webinar, you will almost certainly want a PayPal account. You may want to consider setting up a business account (also called a “merchant account”). This will allow you to send invoices track sales.

An online event registration system can help with both the management and marketing of your webinar. I have used Eventbrite, but there are a number of other companies that offer similar services.  Here’s how webinar registration using Eventbrite works:

You set up an account with the company. This will involve sharing your name, address and contact information. You may also be required to link this account to your Paypal account. This allows you to receive payments from participants.

Set up your virtual event. Include the title, description, time and location. For location, I use “online” rather than my city. This indicates to prospective participants that it does not matter where they are located, they can participate in your event.

 

Create tickets. Participants buy a ticket to your online event.

Create discount codes. These are useful because they allow you to offer a discount to loyal clients, to groups or to individuals. You can discount your ticket price by a percentage or by a monetary amount.

Take advantage of the marketing opportunities offered by the company. Online ticketing companies will offer services such as HTML code that you can cut and paste onto your own website. The code produces a button that participants can click to be directed to a page where they can buy a ticket. The button says something like “Register”, and often you can adapt the text, shape and colour of the button for your own website.

Services such as Eventbrite charge a nominal fee for their services. The amount you pay depends on the amount you make. The more money you make, the more money you pay in service fees, since their model is based on a very small percentage of your sales. (This is how they stay in business as a company). Their service even allows you to post free events, at no cost. (No sales = no service fees). It is a fair and low risk method to effectively promote online events.

Are you looking for a speaker for your next event? Book me (Sarah Eaton) for your next event (either live or via webinar)! Contact us for details. Please visit Dr. Sarah’s speaking page.

1-Page Step-By-Step Webinar Development Plan

Here’s a handy 1-page “cheat sheet” to help you develop and produce your webinar. This how-to sheet shares a number of the necessary steps to help you prepare for your virtual event. Your actual steps may be a bit different, depending on whether you also need to coordinate the technical piece of the production. This 1-pager should help walk you through the content.
Download yours here: http://bit.ly/oKHQgL

Download yours here: http://bit.ly/oKHQgL

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